bolstering the progressive movement through
data-driven strategy, winning narratives,
and coalition building
PEOPLE
As Ayanna Pressley has said “The people closest to the pain, should be the closest to the power.” Every campaign needs a strong coalition that is working in harmony, leveraging the strengths of its individual parts, to create a stronger whole. Coalition dynamics can be tricky, but creating robust, transformational partnerships is crucial to both winning and building our long-term power.
STRATEGY
Our work must be thoughtful, with smart strategies that drive us to achieve our goals, leveraging tactics that have measurable metrics that allow us to track progress, iterate, and improve. Our strategies must innovate, build buy-in, and be ambitious.
NARRATIVE
In our quest for social justice, we are selling our values and ideas to move the hearts and minds of people. Without values-based messaging rooted in emotions that actually reaches people online to tell the story of what we stand for and how we are coming together to overcome the opposition, our campaigns are just bland, policy proposals.
ABOUT
JG Insights LLC is a progressive movement consulting firm that works with progressive partners to innovate on emotions-first and content-centric communications strategies, build and foster transformational coalitions, and develop winning strategies in order to realize the promise of a democracy that reflects and works for the people, not just the wealthy few.
